Conference Theme- CHALLENGES IN THE FRESH FOOD SUPPLY CHAIN



WELCOME TO SERBIA - THE LAND OF AGRICULTURE AND HEALTHY FOOD

Dear WUWM Members and Friends,

We are pleased to invite you to attend the next WUWM Conference, which will take place from 15 – 17 May in Belgrade, the capital of Serbia.

Belgrade City Markets are some of the most important, and by all means, the most visited sites in any part of Belgrade, the lifeblood of every Belgrade municipality. For Belgradres, they are the joy of Sunday mornings, family tradition, or simply an excuse to sit down over a cup of coffee after visiting the market; and for the guests visiting our town, they are the perfect place to find something Serbian, authentic, and homemade to take home. Belgrade City Markets are the only markets in which you can find fresh and quality produce, with the main goal being to preserve the tradition and culture, and cultivate trust between agricultural producers and customers. If you wish to feel the real life of a city, you should visit the farmers’ markets – they are the place you can meet the people regardless of their social background. At farmers’ markets, there are no differences among people; everyone simply comes to get what they need, and they will most definitely find it at one of our capital's markets.

Sincerely,
Bojan Bajagic,
Director of the PUC Belgrade City Markets

INFORMATION ABOUT THE PUC BELGRADE CITY MARKETS


BACKGROUND

The first farmers’ market in Belgrade was named St. Andrew’s market (commonly known as the Big Market). It was built in 1824 at the Students’ Square [Studentski trg], which represented the center of social life back in those days. As per the agreement between the Serbs and the Turks, it was the place everyone was allowed to bring their produce and sell them, therefore the Big Market soon became the main trading place in Belgrade. In addition to the Big Market, Belgrade had other markets as well: the Flower Square, the Fish Market, the Livestock Market and the Wheat Market in Zemun, as well as the farmers’ market in Senjak. In 1926, the Belgrade City Authorities closed the Big Market and built three new markets: Zeleni venac, Kalenic threshing floor [Kalenic guvno] and Jovanova. As the population of Belgrade grew, the new farmers’ markets kept opening up – Djeram market, as well as the markets in Dusanovac, Vozdovac and Karaburma. The history of the Belgrade farmers’ markets reflects the history of Belgrade - the history PUC Belgrade City Markets strives to preserve, but also to adapt to the needs of the times we live in.

BUSINESS ACTIVITY

The PUC Belgrade City Markets represents the largest business entity operating in the industry within the territory of Serbia.

The company manages 31 market places, has 165,000 sqm of market area, including 27,425 sqm of commercial business premises, 8,000 stalls and 800 cooling display cases.
 
The business activities of the Company include maintaining and equipping the markets and market facilities; leasing the facilities and premises on the markets for the retail sale of agricultural produce, craftworks, handiwork and other non-food products; building and reconstruction of the markets and market facilities.

The company carries out various activities with the aim of promoting a healthy lifestyle, providing high quality local agricultural produce, and connecting the producers with the citizens. One of the main ideas of the team running this company is for the farmers’ markets to become a tourist attraction, as in many other cities worldwide. The company designed and successfully implemented the following events:
  • The largest open-air music and food festival – the Belgrade Night Market, which hosted over 500,000 satisfied fellow citizens and foreigners
  • Children's Market – the place of family gathering, socializing and educating children about the importance of developing healthy eating habits
  • Farmer's Market Caravan – where you can find the best local produce from our region prepared in the traditional way